Search Engine Optimization (SEO) is a process to improve your website's visibility on the internet. With the better visibility of your websites in search results, it is likely that you are going to gain attention from prospective and existing customers to your business. Google search is one of the main source of digital traffic for any brands. In google search, only 20% of the traffic goes to Google Ads and 80% goes to the search results. Financially speaking, SEO is more money appropriate since more monetary value goes in the ads and very less in Search Engine Optimization. With the help of Search Engine Optimization, it is possible to improve your business visibility in google search. An inside SEO joke is that, If you kill someone, hide their body on the page of google since no one reaches there. So it is very important for business owners to be on the top pages of Google search page since its one of the major factor of digital traffic on your website. With search engine optimization, it improves your site to increase its visibility and grab the attention of users for relevant searches in various search engine platform.